Samyo is a New York-based retail brand that produces modern perfumes created by and for Filipino-Americans who yearns a home away from home. Heavily based on and inspired by mainland Filipino culture and lifestyle, Samyo aims to cultivate and inspire Filipino-American culture.
Samyo's unique logomark derives from Philippine Baybayin script, which is a pre-colonial Tagalog writing system that was rediscovered by Filipino historians and has been experiencing a small revival in modern Philippines ever since.
Initial Thoughts and Plan
Additional Observations, Conceptualizing a Brand Name, and Logo Sketches
