NOMO is an app designed to tackle household food loss and waste in the United States and reduce environmental harm in the comfort of your own home.
In my 2023 Sustainable by Design class, we were tasked with the challenge of identifying a real-life problem and brainstorming to find an effective solution that can be applied.
As a Brand Designer of the team, I took part in developing a conceptual sustainable solution in the form of an app by crafting a cohesive brand identity and brand strategy as well as building a series of conceptual digital and social media assets targeted towards sustainability and household food loss as the core topic(s).
As a Brand Designer of the team, I took part in developing a conceptual sustainable solution in the form of an app by crafting a cohesive brand identity and brand strategy as well as building a series of conceptual digital and social media assets targeted towards sustainability and household food loss as the core topic(s).
Role
Brand Designer
Timeline
January 2023 - May 2023 (5 months)
Through this amazing 5-month team effort in developing this project as well as studying from George Switzer himself over the course of the semester, I personally gained more insights & knowledge in:
> Food Loss and Waste (FLW) as a household and global issue
> Corporate ESG and Sustainability
> System Dynamics
> Five Dimensions of Building Ecology (DimBE)
> Building an inventory tracking app (special shoutout to Jeymi Gomez and Dolma Sherpa!)
> Creating an environment for collaboration -> online and in-person team meetings
> Expanding into various types of brand experiences beyond an idea (app -> social media, posters, ads, etc.)