TROPA
A brand-new Filipino-American Queens College student organization established in 2023 aiming to create a group of individuals who are passionate about learning and celebrating Filipino culture. The name tropa originally derives from a Filipino slang term: "a tight-knit social group".
As the Graphics Head of the team, I made significant contributions in the following department: Brand Identity, Web Design, Social Media Graphics
TROPA Brand Identity
No-Code Website Design
Website: https://qctropa.carrd.co
Social Media Graphics
Beyond my Term as Graphics Head
As a result of my contributions, I was able to observe outcomes in the following:
> Streamlined and organized send-off - Presentation templates and branded assets easily accessible for current and future TROPA E-Board members (via Google Drive and Canva)
> Mentoring future Graphics Heads on navigating around the brand identity guidelines as well as encouraging full creative control in designing TROPA's social media graphics.
> Instagram & Social Media - jumping from 0 to 200+ followers with 1.5k unique reach and engagement within 9 months
> Site Traffic - 100+ visitors monthly on Carrd
> Increased interest by non-members thanks to approachable and fun brand identity design
